Professional Certificate Course in Managing Customer Experience

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Duration

2 Weeks

Pedagogy

Online

Professional Certificate Course in Managing Customer Experience

This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations.

After the successful completion of the course, you will be able to learn about the following,

  • How to build customer experience and how consumer behaviour can influence this experience.
  • Strategies to influence and enhance customer experience.
  • Enhancing customer experience in B to B context.
  • Strategies to built customer relationship.
  • Building customer experience with segmentation, targeting and positioning.
  • Measuring customer experience gap.
  • Defining customer expectations.


 



Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  1. Customer Happiness Coordinator
  2. Client Care Specialist
  3. Experience Enhancement Agent
  4. Satisfaction Strategist
  5. Service Excellence Ambassador
  6. Feedback Facilitator
  7. Interaction Improvement Manager
  8. Client Delight Director
  9. Customer Journey Navigator
  10. Support Satisfaction Supervisor

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What you'll learn

Module 1

Managing Customer Experience

This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Evaggelia C.

Having this course was a wise thing to do as i really familiarised with basic and advanced knowledge of the MBA. Its useful for everyone who wants to learn some...

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LIALIA S.

I liked this course a lot. because I have difficult job. which contains of too many stress causing factors and now I know how too help myself and maybe my colle...

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Marina Y.

This course is quite detailed and it conveys some aspects which the students tend to forget or to which they usually do not pay enough attention.